Paid advertising results
A selection of campaign results from paid social and search. These are example results from work I have been part of or led independently. Stats are real, not rounded up.
Local client membership campaign — November 2024
Part of in-house team, led paid ads and content
156x
Return on ad spend in month one. Full details available on request.
sub £2
Cost per acquisition across the campaign.
£0.23
Cost per click-through to lead form across three Meta ad sets.
3 formats
A/B tested. Less-text graphic ads delivered the lowest CPC at £0.19, informing future creative direction.
A week-long new customer acquisition campaign running across paid social, email, app and print. A/B testing across three creative formats showed less-text graphic ads delivered the lowest cost per result at £0.19 to £0.20, which informed future creative direction. Part of an in-house team at a local client, leading the paid ads strategy and content production.
Local client — ongoing paid social and search management
Q4 2025 example results
£0.06
Average Google CPC achieved across search and Performance Max campaigns.
£0.25
Cost per action across Meta campaigns. Consistent delivery across Facebook and Instagram.
20%+
CTR on Google remarketing. Well above industry benchmark of 2 to 5%.
4
Platforms managed simultaneously. Meta, Google, TikTok and LinkedIn.
Part of an in-house team managing paid social and search across Meta, Google, TikTok and LinkedIn for a local client across multiple sites. Campaigns cover new customer acquisition, seasonal promotions, class sign-ups, events and charity campaigns. I lead the paid ads strategy and content production, and produce quarterly performance reports.
Music and events — paid social
Fourzerofour — Spotify traffic
Meta Ads driving listeners to a release page
Bass Waves — DnB event series
Meta Ads for a Worthing events brand
Three Forts Challenge — 2025
Meta and Google Ads for a charity marathon
Content creation and production
Three Forts Challenge — Marathon Reel
End-to-end reel creation for a charity event
Local client — Gym Promotion Video
Promotional video for paid and organic social
Podcast — Setup, filming and production
Studio setup, audio mixing and editing
Online Fitness Classes
Filming, editing, audio and delivery
Locked Up Music — Animated Promo
Release promotion for an independent label
Music for Sync
Original productions for film, TV, digital and advertising
Event Photography
On-brand content for social and digital promotion
Meta Ad Creative — Health Campaign
Graphic ad creative for paid social placement
Social Media Management
South Downs Leisure and Three Forts Challenge